Stories from Lean On about fitness, workouts, nutrition, healthy life and more.
We used to believe there is no way that you can achieve the same or even better results when you work out from home instead of going to the gym. The main reason for that is because most of us need help from a personal trainer to build a dream body, and the only place you could find them was a fitness center.
Aug 26, 2021
Wearables and smartphones opened new possibilities for fitness instructors and their clients. Today you can track your progress through mobile applications, and most people switched to online personal training instead of going to the gym.
Aug 25, 2021
Since the way we live has changed, business owners have had to find new ways to meet their expectations and engage them to start using their products or services. Today, the market is more demanding than ever, and what used to happen offline is now happening online. Because of that, businesses had to become more digital.
Back in 2015, when Apple Watch came out, we experienced a real boom in the fitness industry. People became more aware of their health and body shape. This led to an increasing number of wearable fitness trackers and the development of mobile apps that provide a gym-like experience to their users.
Aug 24, 2021
So, you’ve decided to switch your personal training business from offline to online, and you have heard that investing in a fitness app is the best way to do that. Well, that is true, but it is not enough just to have a white-label app. There are other elements that need to be considered.
There is a fact that might sound discouraging to many personal trainers – no matter how great, experienced, and committed you are, there is a chance you’ll not be able to share your amazing skills with the world unless you have a solid marketing strategy.
Aug 21, 2021
In the United States, there are currently around 374,000 certified personal trainers, and this occupation has a projected growth of 15% that will last until 2029. These staggering figures mean that the personal training industry these days forces businesses to constantly work their way up to the top and that you must constantly invent new ways to stay in the game.
Jul 31, 2021
If you’re looking to scale your personal training business, choosing the opportune time for one such endeavor is paramount. Before you set yourself out on this mission, you have to thoroughly prepare so that you don’t expose your business to any unnecessary risk.
Jul 30, 2021
In order to gain a competitive advantage and succeed in today’s highly ambitious fitness world, your business must constantly evolve and adapt to ever-growing demands imposed by a marketplace. To that end, you must resort to numerous channels and resources, and not rely solely on the most traditional ones like SEO and social media promotions
Nowadays, almost any business can use the subscription-based model to offer and bill its services, a personal training business included. While in the traditional (one-time selling) model a customer gets to perform a single purchase of the service, a subscription-based model is about receiving monthly or annual subscription revenue, which opens more room for planning and forecasting, and increases the lifetime value of a customer.
With more and more people turning to online training due to the current pandemic, there won’t be a better time to build a profitable fitness business than now. And while you can leverage these circumstances to propel your business with hopes of cornering the market, keep in mind you still need to go a long way to get to the stars.