Stories from Lean On about fitness, workouts, nutrition, healthy life and more.
Our lives have changed drastically over these past two years, and so has the fitness industry. Online fitness has exploded with people working out at home due to lockdowns. With most restrictions now being lifted, gyms are reopening as well. However, people have realized they can ditch the commute to the gym, while still getting […]
Apr 18, 2022
Being a brand ambassador is similar to influencer marketing, but it takes it a step further. While influencer marketing boils down to short-term collaborations that include paid posts and promotions, becoming a fitness brand ambassador is an opportunity to become the face of the brand you’re teaming up with.
Sep 30, 2021
As a personal trainer, you will have to make sure that you are continuously marketing your services. Even if you are great in your job, nobody could benefit from it if they can’t find you, so you have to make your services more visible.
Aug 31, 2021
Here’s a fact – there are around 5 billion mobile phone users around the globe. Even though this already sounds encouraging for trainers on a lookout for their fitness app target audience, many of them fail to get the recognition they were hoping for.
Primarily made to help people who have a busy lifestyle and tight schedules maintain healthy habits and stay in good physical condition, fitness apps grew their popularity rapidly in a short time.
Aug 30, 2021
As people became more aware of how an active lifestyle can improve their overall physical and mental health, the fitness industry was responsible for equipping them with adequate solutions.
Aug 29, 2021
Whether we like it or not, the digitization era is here, and it will continue to evolve for many years to come. It is difficult to find the industry where its elements were not implemented at all, but it is quite easy to see the improvements that the technology advancement brought into various businesses.
Aug 27, 2021
Digital fitness is on the rise, and if you are a personal trainer, you are probably well aware of this. Although it seemed like the Covid-19 pandemic will seriously ruin this industry, it actually catalyzed its digitalization.
Learning how to find a target audience is one of the most important aspects of every online business. It is not unusual that personal trainers launch fitness apps without defining the audience they want to reach, and that leads to unnecessary spending and campaigns that don't drive results.
Aug 26, 2021
Wearables and smartphones opened new possibilities for fitness instructors and their clients. Today you can track your progress through mobile applications, and most people switched to online personal training instead of going to the gym.
Aug 25, 2021
So, you’ve decided to switch your personal training business from offline to online, and you have heard that investing in a fitness app is the best way to do that. Well, that is true, but it is not enough just to have a white-label app. There are other elements that need to be considered.
Aug 24, 2021
There is a fact that might sound discouraging to many personal trainers – no matter how great, experienced, and committed you are, there is a chance you’ll not be able to share your amazing skills with the world unless you have a solid marketing strategy.
Aug 21, 2021