Learning how to find a target audience is one of the most important aspects of every online business. It is not unusual that personal trainers launch fitness apps without defining the audience they want to reach, and that leads to unnecessary spending and campaigns that don’t drive results.
Simply – it is pointless to build a brand without knowing who you are building it for. So, if you are a personal trainer who wants to gain more clients, you’ll need to define the target audience for your fitness app.
The Importance of Defining Target Audience for Fitness Apps
You will have to understand that it is impossible to have a fitness app that will fit everyone. On the other hand, it doesn’t make sense to invest in something that only one person will use. Because of that, you will have to define a group of people with the same interests and needs and to find a way to show that your fitness app is the right choice for them.
You can define groups by gender, age, location, or by some other criteria you find relevant for your business. This way, you will be able to adjust your app for personal trainers to fit the needs of your target audience and create a perfect market for your services. It is much easier to organize the content and features of your app when you know who you are designing it for.
You Need to Think Like Your Audience
The only way to define the target audience for fitness apps is to start thinking like your audience. You can start by asking yourself some of these questions:
The first step of defining the target audience for fitness apps is finding the answer to the question of who is your app helping or who you would like to use it.
After finding the answers to the “who” questions, you will need to define what problem your app is solving, as well as what is the biggest pain point of the audience you want to reach.
This is not all because you will also have to define what you can offer to your audience to help them solve the issue they are dealing with. The answers to these questions are the beginning of the process of defining a target market for fitness apps. After that, you will need to build user personas based on the audience’s demographics.
Identifying Target Audience Demographics
You will need to be very specific when identifying the best market for your custom branded fitness app. For example, you will need to define the age, but keep in mind that the range you select should be too wide. The main reason for this is that you can’t expect that a person aged 50 will have the same interests as someone in their 20’s. Besides that, you will have to think about the usability too, because the older persons will hardly be able to read small fonts, and it is possible that some of them are not even using mobile applications. So, have in mind that you should stay within a single generation, like selecting a range from 20 to 35 years.
Another thing that needs to be considered is gender. We agree that men and women are equal, but they are quite different and need to be approached differently. You will need to identify all differences between men and women before you tailor your marketing strategy for your custom branded fitness app.
It will be useful to learn more about your audience’s interests, as we mentioned before. This can be related to whether they like to work out individually or in a group. Are they looking for the best way to build a dream body, or do they need physical activity to improve their health?
There are also psychological demographics, and they include habits, behavior, values, and personality, which can help you narrow your target market even more.
What Are User Personas?
User personas remind you about your target audience when you are designing the content and marketing strategy for your fitness app. They can help you visualize and humanize the target audience and provide features and information that the users will find very useful. Thanks to the user personas, you will be able to get a clear picture of the type of person who will be using your app.
As you can see, finding the best market for your fitness app is directly related to defining the target audience. This is a complex process, but it is the only way to boost your personal training business and achieve desired results through your custom branded app.
If you are worried about whether the fitness app you choose will meet the expectations and needs of your target audience, make sure you select a white label application that includes all necessary features. You don’t have to look further because our custom branded fitness app has it all. Live streaming, nutrition and workout plans, explainer videos, activity tracking, videos on demand, and cast to TV are just some of the options that the Lean On Digital branded app includes, so you can be sure that you’ll have everything you need at one place.
You can even use an online modulator to see how your app can look, and you can customize it by uploading your logo, choosing the color scheme you like, and uploading the content you’ve created for your clients. You will be able to monetize your content by creating subscription plans, and that is not all. This is an excellent way to improve communication and provide a more personalized experience to your customers. You can do that by sharing quick tips or writing blogs about popular health and fitness themes. Feel free to get in touch with us and learn more about the benefits that our custom branded fitness app can bring to you. We can’t wait to help you digitize your personal training business, so reach out to us as soon as possible!