Lean On blog

Green Up Your Fitness Business by Making Workouts More Eco-Friendly

Ecology and sustainability have been in the spotlight for some time now, especially among Gen Z and millennials who love to stay fit and healthy. A recent UNiDAYS survey showed that 93% of the Gen Z population believes brands have an obligation to take a stand on environmental issues. Millennials are not far behind – […]

Apr 22, 2022

How to Transition Your Fitness Business to a Hybrid Model

Our lives have changed drastically over these past two years, and so has the fitness industry. Online fitness has exploded with people working out at home due to lockdowns. With most restrictions now being lifted, gyms are reopening as well. However, people have realized they can ditch the commute to the gym, while still getting […]

Apr 18, 2022

How to Become a Personal Trainer: An In-Depth Guide

More and more people are waking up to the importance of leading a healthy lifestyle. As a result, the fitness industry is experiencing incredible growth in recent years. You may be considering a career in the fitness industry. Specifically, you want to become a personal trainer. But as you already know, it’s not enough to […]

Feb 24, 2022

Become a Fitness Brand Ambassador and Grow Your Own Personal Brand!

Being a brand ambassador is similar to influencer marketing, but it takes it a step further. While influencer marketing boils down to short-term collaborations that include paid posts and promotions, becoming a fitness brand ambassador is an opportunity to become the face of the brand you’re teaming up with.

Sep 30, 2021

The Ultimate Guide for Promoting Your Online Fitness Business on TikTok

TikTok is all about trends. If you can be quick to identify new trends and catch a ride on them, the sky could be the limit for your fitness content. For starters, give some of these ideas a shot.

Sep 27, 2021

The Most Popular Digital Marketing Strategies for Personal Trainers

As a personal trainer, you will have to make sure that you are continuously marketing your services. Even if you are great in your job, nobody could benefit from it if they can’t find you, so you have to make your services more visible.

Aug 31, 2021

The Best Way to Increase Your Fitness App Engagement

Here’s a fact – there are around 5 billion mobile phone users around the globe. Even though this already sounds encouraging for trainers on a lookout for their fitness app target audience, many of them fail to get the recognition they were hoping for. 

8 Steps to Become a Successful Online Personal Trainer

If you already have some years of experience as a personal trainer under your belt, there is a great chance that you’ll wish to expand the business by moving it online at some point. 

Aug 30, 2021

How Technology is Changing the Fitness Industry?

Technological advancement has found its way to every branch and the fitness industry is certainly not an exception. As people began to develop an awareness of the importance of health and wellness over the last years, the demands for technologically sophisticated educational and training tools increased.

Fitness App Market Size, Opportunities, and Growth Prediction

Primarily made to help people who have a busy lifestyle and tight schedules maintain healthy habits and stay in good physical condition, fitness apps grew their popularity rapidly in a short time.

Does Your Fitness Business Need a Custom Branded App?

As people became more aware of how an active lifestyle can improve their overall physical and mental health, the fitness industry was responsible for equipping them with adequate solutions. 

Aug 29, 2021

Key Elements of Fitness App Marketing Plan

The rapidly-growing fitness industry has to offer so many great things that can truly change people’s lives, but we’ve seen great trainers get discouraged too often due to the poor marketing plan.