You decide to go online, but that raised a lot of other questions.
You feel like everything is changing, but trust us – it’s for the better.
With a fitness app, you will have clients from all over the world, and not just your local surroundings.
How to promote your fitness app, you ask?
Well, it is similar to what you did when you were working offline. Still, there are some additions you need to know about and take into consideration.
Read on to find out what are all the aspects of promoting your fitness app and how to do it.
Define target audience to know who you are communicating with
To promote your fitness app successfully, you need to know who your target audience is.
You need to define the ideal client profile – define the attributes of people who would benefit the most from the exercise program you provide.
Think about additional questions that are specific to your home workout fitness app and try to answer them.
When you have all the answers you need, then you’ll know how and where to promote your custom branded fitness app.
Still, there are a few general tips that you shouldn’t avoid when promoting your workout plan.
Your clients use social media, you should too
Use the power of social media to promote your fitness app.
People spend a lot of time on Facebook and Instagram every day, to be exact 2 hours and 22 minutes on average, so it is very important to implement social media strategy into your fitness app promotion plan.
Use social media to:
- Get to know your clients
- Build a fitness community
- Spread brand awareness
- Keep your clients motivated
- Organize contests
- Get creative
Users want and need to socialize, especially if they are working out from their homes, alone.
Build an online community with your user base, by implementing social tools inside your app so your clients can easily share their progress and achievements with their friends.
The key to having a vibrant online community is to be present, responsive, offer valuable content, and follow fitness trends.
Use your user base to spread the word about your fitness app – influencer marketing
You probably have someone famous among your users.
They don’t have to be worldwide famous. If you notice that some of your clients are well-respected and have trust in their community (and you can see that by their loyal online following), start building a strong relationship with them.
Those could be known doctors, wellness coaches, famous clients, etc. Since you are probably offering a meal plan, you can also work with some cooks and chefs that use your branded fitness app to keep a healthy routine.
If their followers are your target audience, you can work with those influencers to raise awareness of your brand.
Influencers have credibility with their fan base, so ask them to recommend your app in a way they feel most comfortable.
If it is possible, ask them to appear on those recommendation posts together, so potential new users get to know you, too.
That way, you will promote yourself together with the fitness program you offer. And at some point, you will become an influencer as well.
Content strategy – share knowledge to gain trust
The content you create for your app (home workout videos, meal plans, etc) is not enough to attract new clients.
You need to make a content strategy that will offer valuable content to your clients and potential new clients.
The fitness content strategy includes:
- Blog posts
- How-to videos
- Social media posts
Every type of content needs to offer helpful information or some interesting facts, so your users understand your brand and feel more comfortable with giving you their trust.
Remember what your clients often asked you when you were working in person and start with answering those questions.
Have in mind they won’t sign up for your newsletter, read your blog posts or social media posts if you don’t offer them some solution to their questions and issues.
Another part of your content marketing is user-generated content. Allow your users to share their successful fitness stories and share their experiences.
Ask your users to tag you when they share their fitness progress and create a hashtag for your brand. That way, you’ll be able to find user-generated content even if someone forgets to tag you.
Take the best out of App Store Optimization (ASO)
Most people find apps by writing their names or keywords in the app store search box.
That means that you must make your app findable or, in expert terms, app store optimized.
Before your app is online and everyone can download it, it needs to go through an app review process, so both Google and Apple can ensure they have high-quality apps in their stores.
|Google Play Store Ranking Factors||Apple App Store Ranking Factors|
|App title||App name|
|Short description||App URL|
|In-app purchases||App subtitle|
|Rating and reviews||Keyword field|
|Update cycle||In-app purchases|
|Downloads and engagement||Rating and reviews|
|Downloads and engagement|
If you do the ASO right, you’ll have several benefits, according to App Radar:
- Reach people from all around the world
- Greater app visibility
- Increase organic app downloads
- Your app will get discovered by relevant users
- Cut your promotion costs
- Increase app revenue and conversion rates
There are a few steps you need to take to increase your mobile growth
If you want to learn more about ASO optimization, here is a more in-depth ASO guide.
Lean On Digital offers a white-label solution for fitness apps that can be customized and branded to personal trainer’s needs, and they offer their ASO knowledge and services together with the app.
So, actually, you don’t have to read a bunch of case studies, books, blogs, etc. to make your app optimized for the app stores. Instead, use the knowledge someone else has gathered over years to your advantage.
When transferring to an online fitness program, you’ll need to learn more about how to promote your fitness app, find new users, convert them to use your exercise program, and then retain them.
Reading this is a good starting point and if you opt for using a white label solution instead of making an app from scratch. There’s a good chance that the team making your custom branded fitness app already has everything set up for app stores. Simply ask them.