Every personal trainer wants to discover new ways that will help them increase revenue. Sometimes it is easier said than done and you might be in a situation where you have tested different tactics without success.
Since online personal training expanded over the past year, you will have to deal with serious competition and to win this battle you will need tips that really work. Most of the advice you can find will help you reach a wider audience, but the trick is to turn your prospects into paying customers.
No matter if this is something that bothers you for a long time, or you have just decided to start your own fitness business and you want to learn more about how to overcome this challenge, this article might help you. We will share with you proven tactics that will help you boost sales as a personal trainer and gain more clients without stress and hassle.
1. Adjust Training Sessions to Clients Needs
People have different reasons why they decide to start training. Some of them need to restart from busy life, the others want to lose weight, and there are also the ones that have to work out because of health issues. This means that you can’t create a training program that will suit everyone. You will have to think smart and make sure that you cover all needs that your clients have.
In case you are not sure where to start, you can create a questionnaire or organize a live stream where your followers will have a chance to share their concerns and questions. You can use this information to create different types of workout sessions and make sure they will be able to find what they need among your courses.
2. Invest in a Custom Branded Fitness App
Ready-made fitness software might be good for someone, but when you want to maximize your revenue, you will have to work on your professional image. When you switch your personal training business to a custom branded fitness app, you will leave a much stronger impression on your audience.
They will trust you more and consider you as a credible fitness trainer, and that is something that can drive sales. If you think that this must cost a fortune, we have good news. You can get a branded fitness app for an affordable price, and the best part is that you can choose between different monthly subscription plans. If you wonder where to find such a great deal, we suggest you take a look at the Lean On Digital white-labeled fitness app.
3. Improve Your Online Presence
Besides a custom branded fitness app, you will need to improve your online presence in general. This means that you will have to make sure that your brand is presented in the best possible way on your website and social media profiles. In case you plan to invest in a marketing strategy, you will need a branded landing page too.
So, make sure that you use the same tone, fonts, images, and color scheme on all of the online channels you are using. In case you don’t have time for this, or you are not sure how to do it properly, Lean On Digital can help you with that too.
4. Give Flexibility With Payment Plans
You will have to give your clients a chance to choose between different pricing schemes. As we already said, they have different reasons for starting to work out, but they have different budgets too. Don’t let this be an obstacle and turn them off your personal training services and give them a chance to choose between different subscription plans.
It might be a good idea to offer a basic package for free, so they can see what you offer. This will show them that you have nothing to hide and that you are ready to dedicate your time, energy, and knowledge to help them achieve their goals. This is another feature that the Lean On Digital fitness app includes – a chance to monetize your content and achieve passive income.
5. Promote Partnerships and Products
In case you have related products and partnerships that you want to promote, make sure they are visible on your website and the fitness app you are using. Your personal training clients might need some sports gear or supplements, and when they realize they can find all at one place – professional training and products they need, you can be sure they will stay loyal to your brand.
Besides that, the more products you promote, the more people you will reach, and your audience will start to grow.
6. Offer Discounts
We all love to save money, and you can be sure that discounts and limited deals will help you boost the number of sales. This is an excellent way to gain more regular clients. Some people might be thinking about paying for your personal training services, but they might not be one hundred percent sure about that. But, when they see they can use your services for a lower price, they will not want to miss that opportunity. Most of them will probably realize that it suits them perfectly, and they will continue paying for your services even after the promotion period.
7. Post Updates Regularly
It is crucial to regularly post updates on your social media profiles. This will help you stay noticeable and to engage your audience. You can also try blogging because that is a great way to cover all the topics that concern your potential clients and to give them reasons why they should start using your services as soon as possible.
Make sure that your post updates are creative and give your best to always offer something new and exciting to your audience. You can follow the current trends on social media and make sure that your posts comply with them because that will make you look more trendy and up to date, and that is what people love.
If you are not sure how to supercharge your revenue, we at Lean On Digital will be more than happy to help you, so get in touch with us as soon as possible!