Business growth

Migrate Your Personal Training Brand from Local to Global Business

Migrate Your Personal Training Brand from Local to Global Business

Maybe you have been working in a local gym for a while, and you realized that you want to take your fitness business to a higher level. Perhaps you want to create your personal training brand and you don’t know what is the best way to do that. In both cases, you will be looking for the best ways to gain as many clients as possible. 

If you work only locally sooner or later you will come to the point where you can’t attract more people to start training with you because the only people you can reach have already heard about your service. In that situation, the only thing you can do is to offer your coaching services to a wider audience. 

At first, this might seem too challenging, and in case you are not 100% sure how to do that, you can easily become overwhelmed and abort the mission even before it starts. With proper strategy and tricks, this can be easier than you can imagine. The first part of the process is to transform your business from offline to online. So, if you still don’t have a website, that is one of the first things you will have to think about. But, before you start presenting your fitness business globally, you will need to think about the message you want your brand to send, as well as the type of services you want to provide to your clients. Would you like to work only with individual clients, or do you want to mix that with group training sessions? This is very important because when people reach your website they will need clear information about what they can expect from you as a personal trainer.

Another thing to think about before transforming your business from a local to a global brand is how you can organize appointments and other obligations better because you will work with more clients than before. Providing video training via Zoom or another platform will not be enough if you want to work globally. Some clients might have trouble logging in, others might experience interruptions due to the internet connection, and that will lead to a bad user experience. So, another question is – “How to overcome this problem?” The answer is simple – by making your fitness business more digital with the help of a custom branded app for personal trainers. 

Use the Power of White-Labeled Fitness App

As you can see, it is not enough to present your fitness business via a website, you have to find the best way to deliver personal training sessions and to engage with your target audience. Because of that, fitness software became extremely popular, and some of the world-famous coaches are already using it. 

You can find different types of fitness apps. Some of them are designed and developed for Android, the others are for the iOS platform, but you can find the ones that are supported by both operating systems. There are fitness apps that include workout demos and nutrition plans, so you can use the material provided to create programs for your clients. Usually, these apps can’t be branded, which means that you can’t unleash the full potential of your personal training business. 

Luckily, there are custom branded fitness apps, such as the one that Lean On Digital Offers. It can be tailored to express the true personality of your brand, and it includes a content management system (CMS) so you can easily upload explainer videos, nutrition and workout plans, schedule appointments, track clients’ progress, and post updates on social media. There are many other features that this app provides, and you can choose between different subscription plans. You will be able to present your personal training services to a worldwide audience, and build a credible and professional business image.

Create Workout Sessions That Require Little Equipment

As a personal trainer, you know that many exercises can be done with little or no equipment, and that is something you should focus on. Since your clients will be training at their homes, you can’t expect they will have all the equipment like they are in the gym.

Because of that, you should be careful when designing workout sessions, since they must include exercises that people can easily conduct at any place with little or no equipment at all. Make sure that your instructions are clear and concise, and you can always provide additional training materials by creating additional explainer videos that can be a part of the premium package of services you will offer through the app. 

This will motivate your clients to pay for an advanced subscription plan you offer and make sure that you have a solid passive income every month. 

Custom Branded App Is A Perfect Way To Monetize Your Content

If you are worried about how you will be earning money when you transform your business from local to global, you can relax since custom branded fitness apps cover this issue as well. As we already mentioned above you will be able to define different subscription plans through a fitness business app. 

For example, you can provide certain content that is available to everyone who downloads your app. This is a sort of teaser that will show the people what you offer, and help them understand how your personal training service can help them. For the ones who decide to continue using your service, you will have clearly defined packages, and they will be paying a fixed monthly fee as long as they are using your training program. 

A custom branded app for personal trainers will allow you to engage your global audience easily by organizing live streams. This is an excellent way to motivate your clients to train even harder and to persuade your prospects to become paying customers. All you have to do is to get in touch with Lean On Digital specialists and you will have your customized fitness business app available on App and Android stores within two weeks.

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