In this article, you will find out how to Become a Fitness Brand Ambassador.
The fitness industry is becoming increasingly competitive, and it can be difficult to stand out and cut through all the noise on your own. So, partnering up with brands in a mutually beneficial relationship can provide you with some extra credibility and exposure, and give you the boost you need to rise above your competition.
What Is a Fitness Brand Ambassador?
Being a brand ambassador is similar to influencer marketing, but it takes it a step further. While influencer marketing boils down to short-term collaborations that include paid posts and promotions, becoming a fitness brand ambassador is an opportunity to become the face of the brand you’re teaming up with.
It involves establishing a long-term relationship based on shared values to achieve mutual growth, while embodying and maintaining the brand identity of the company you are promoting.
The fitness world is full of interesting products that you can promote. It can be anything from smart watches and gadgets that measure your heart rate, cycling and running apps, earbuds, weights and workout equipment, to supplements, sports and training gear, or massage guns for post-workout recovery. And that is only scratching the surface.
As a fitness brand ambassador, you’re practically a combination of a sales representative and a spokesperson, but also a direct user of the products you are promoting.
This puts you in a unique position to reap the benefits of using the products yourself, as well as to share first-hand experiences, quality insights and recommendations that provide tried and tested value to your own followers on social media and beyond.
A brand ambassador’s role is to boost brand awareness through word-of-mouth marketing, to engage their followers on social media and build hype around the products, as well as to promote the brand at any events within the fitness community.
There are many brand ambassador programs out there, with different types of arrangements that benefit both the company as well as their representative. If the terms of the ambassadorship are set up correctly, it’s a win-win situation for all parties involved.
How Does Becoming a Fitness Brand Ambassador Help You Grow Your Own Personal Brand?
Obviously, the first question that comes to mind is, what’s in it for you? Well, it depends on the company you decide to team up with, but it can include any of the following, and more.
Financial Compensation
For starters, it’s a direct way to earn money from your own social media following. Different brands offer different means of compensation for their brand ambassadors.
It can be a salary, a fixed-term contract, sponsorship deals, affiliate marketing commissions, or simply compensation in the form of free products that you are promoting.
Special Perks
Striking up an exclusive brand ambassador deal can also bring with it some unique perks, which can even extend to your nearest and dearest. Some companies offer personal discount codes you can share with your friends and family. Others give you free stuff, exclusive event invitations or insider access.
Some give you the opportunity to be the first to get your hands on the newest products before the general public, or even to participate in their testing and development.
Increased Exposure and Publicity
Being a brand ambassador involves writing blogs, creating social media posts, product reviews, photos, videos and other types of content for the brand that you are promoting. In addition to your own fitness services and content, promoting other products or brands gives you an opportunity to offer additional value to your followers, and even expand your reach to a new broader audience.
You help each other build social currency, because as you promote the brand you’re partnering with, they also promote you. As you grow, they grow, and vice versa.
Networking Opportunities
Many brands organize different promotional events, contests, product launches, parties and gatherings, both in-person as well as virtually. And who’s going to be one of their VIP guests? The face of their brand, of course.
An exclusive brand ambassador deal can open many doors for you, and broaden your social and professional network tremendously.
Valuable Experience and Credibility
There’s no industry in the world that doesn’t value the power of a strong portfolio. A successful brand ambassadorship can not only provide you with immediate benefits and gains, but it can also be leveraged for your future success.
A proven track record as a brand ambassador is a valuable addition to your resume, and it will increase your chances of securing future contracts and collaborations with other brands.
So, now that you know all this, we have a very special offer to make you!
Become the Exclusive “Lean On Brand Ambassador for 2022”!
At Lean On Digital, we create white label fitness apps for all types of instructors, personal trainers and fitness professionals.
We are looking to partner up with a dedicated fitness professional with an established social media following, who is passionate about growing their online fitness business further and taking their brand to the next level.
We wish to establish an exclusive brand ambassador deal with an individual who will become an advocate for the Lean On Digital brand, who will promote us across their social media and other channels related to the fitness industry, and help our brand grow together with their own.
In return, we will build you your very own branded fitness app for iOS and Android, along with a 2-year Premium plan contract that includes early access to new features and a paid app launch campaign!
If you think we’re a match, join our contest for a chance to become the “Lean On Brand Ambassador for 2022”.