Today it is hard to imagine how our lives used to look before the rise of social media platforms. Almost every person you know probably has a profile on Twitter, Facebook, YouTube, LinkedIn. Instagram, or any other network.
It used to be a place where people shared thoughts, ideas, and memories with followers and friends, but today social media is used to promote business, sell products and expand the list of clients. Because of that, more and more personal trainers are aware that they need a strong social media marketing strategy to become and stay competitive in this challenging digital market.
Because of that, it is important to know that with a proper plan, you can use social media to grow your fitness business, and in the lines below we will show you how.
1. Choose the Right Platforms
The first, and maybe the most important step is to ensure that you have selected the right social media platforms. You don’t have to limit yourself to only one network, you can build your brand on several, but you have to be sure that you chose the ones that suit your fitness business perfectly. This means that you have to consider presenting your training on the social media platforms that your target audience uses. You will need to invest some time researching where your potential customers are available because that is the only way you will get a full scale when you launch a marketing campaign.
2. Take Time to Plan Your Content Strategy
This is not an easy task. You cannot simply post anything that comes to your mind. You will need to carefully plan and schedule all posts to achieve the results you want. The best thing you can do is to schedule one or two posts every day, at the time when most of your target audience is online. Although it is important to be consistent when publishing statuses, photos, and other types of content, be careful not to do that too frequently because that will overwhelm your followers.
3. Have the Same Tone on Every Social Media Platform
To represent your brand in the best possible way, you will have to create content that will reflect your fitness business’s personality and character. The voice of your social media platforms matters, and you will have to maintain the same tone on every platform you are using. The best way to do this is to research and learn more about the terms and jargon that other people from your industry use.
4. Build Awareness and Brand Loyalty
When you implement all of the above-mentioned tips, you will make your training business recognizable. This means that you will raise awareness about your brand and that more people will notice you. When you engage with a wider audience, your fitness business will be considered reputable and trustworthy, and that will help you build brand loyalty at the same time.
5. Share Success Stories
There is no better way to engage the audience than to show them examples of people who managed to achieve amazing results thanks to the personal training you provide. No matter if it is about the people who wanted to lose weight, or simply wanted to live a happier life, your potential clients will be able to see that your training methods work. This will help them understand how you can help them, and that is the key to gain their trust.
6. Use Social Media Ads
Yes, you can gain more followers by creating content schedules, and sharing interesting posts, but that will be very slow progress. In case that you need results, and you need them fast, the best way to achieve that is to invest in social media ads. This is something that should be done by a professional digital marketer because they know how the algorithm works and can tailor a strategy that will drive results. Still, if you want to play and test this by yourself, we suggest you don’t set a high budget per campaign, so even if it turns out that it is less successful than you expected, your business will not suffer.
7. Organize Virtual Fitness Challenges
This is a very popular way to reach a wider audience and engage with them. You can organize a kind of competition and call your followers and everyone else to share photos with a competition tag. This is also a great way to collect user-generated content that you can save and share later.
As you can see, there are many ways to use social media to grow your fitness business. Although it might seem like an easy thing to do, by now you have probably realized many elements need to be considered and that growing your online community via social media platforms requires a lot of time and effort.
If all these made you feel overwhelmed, that is alright, because you are not the only one. Many personal trainers struggle to successfully grow their businesses through social media, and that is why the Lean On Digital team is here to help.
We have been working with some of the most successful coaches and we will be more than happy to help you achieve your goals and skyrocket your online business. Our services are not limited to social media rebranding, and you can count on us to provide a custom website and a landing page for you. Lean On Digital is also a leading provider of custom branded apps for personal trainers, so we can provide a full package of services that will skyrocket your business. Feel free to get in touch with us for more information, and we will be more than happy to provide a quick and detailed response. Don’t let all your efforts stay unnoticeable and give your fitness business a chance to grow rapidly by using social media. We will be there to support you and provide professional digital marketing services, so contact us as soon as possible.