With more and more people turning to online training due to the current pandemic, there won’t be a better time to build a profitable fitness business than now. And while you can leverage these circumstances to propel your business with hopes of cornering the market, keep in mind you still need to go a long way to get to the stars. Having a comprehensive marketing strategy that tackles all your business goals could make all the difference when setting out on your journey to success.
Devising the right marketing plan can help you streamline your promotion efforts so that you get the best return on investment, gain more revenue and become profitable as soon as possible. That said, let’s look at some actionable tips to make your fitness business grow below.
Define Your Goals
Before you delve into creating master plans for fitness market domination, ensure you’re well prepared for this endeavor. You should set realistic goals, both short-term and long-term ones, and then tailor your strategy around them.
For instance, if you want to increase the number of your social media followers, you should focus more on your social media promotions. To that end, you can create cool workout videos, or share training and meal idea photos with adequate descriptions and let them generate some buzz. That way, you will be able to determine what works and what doesn’t and this will help you both with your content posting strategy and future paid promotions.
Identify Your Target Audience
As with any other niche out there, it’s paramount to analyze your audience, see if your current efforts are in line with your prospects, and then work gradually from there. Think about the profile of your potential clientele, their age, occupation, and gender. This could be a great way to identify and exploit underserved markets as well!
Analyze Your Competitors
Don’t skip on competition analysis, as this can give you valuable insight into their services, products, and the way they differentiate themselves on the market. Search for other fitness trainers online, see what they offer, and use it to discover your own strengths you can later utilize in your business strategy.
Choose The Proper Social Networks
Identifying and choosing the right social networks (and marketing channels in general) for your business is everything these days.
Social networks are a great choice for any young fitness entrepreneur because their advertising options are affordable for everyone, not to mention their free possibilities for organic targeting.
But if you scatter around all possible platforms and social media networks, chances are you will end up losing precious time and money. According to an article in Forbes, Instagram and Facebook work perfectly for fitness businesses but you need to sign up for their business pages to get access to advanced tools for reporting, insights, and other valuable data regarding your post’s performance. Tik-Tok, on the other hand, has great potential that is still relatively overseen by a considerable number of fitness trainers. Of course, there’s always a good old YouTube if you plan on uploading exercising tutorials or other instructional videos. The most important thing is to have the profile of your potential client in front of you at all times so that you can choose your social networks accordingly.
Think About Your Brand Name
If you’re just starting with your business, make sure you come up with a brand name that will resonate with your audience. Unfortunately, “Personal Coach Peter” simply won’t do in today’s world ruled by fierce competition. That said, you should pick a brand name that will evoke an emotional response in others, convincing them that your service will change their lives for the better. It’s no easy feat, we admit it, but it can pay off heftily in the long run.
Build a Website
Having a website is essential if you want to run a web-based business, and one of the best things about having one is that you can market and sell any of your additional services and products there, from eBooks, meal plans, personal fitness plans, and so on. You can also set up and run your personal blog where you can share valuable information, news, science-backed articles, and other pieces of content for a chance to additionally engage readers and turn them into clients.
Don’t Sell – Provide Value
Today’s consumers, your prospective clients included, are tired of endless sale pitches and talking about how superb your service is. Instead, they expect you to provide them with real value so that they can see that you actually care about them. Not only will they engage with your fitness brand more easily that way, but you will also build rapport with them more quickly. For instance, you can record short instructional videos featuring exercises that aim only at certain body parts like the gluteus, thighs, or shoulders and share them on your social media profiles. This won’t be overly time-consuming for you and your followers will feel like you’re giving them something they can actually use. If you manage to convince them that you have valuable and informative content boasting a unique value, they will be more likely to convert.
With a projected growth rate of 10.6% that will last until 2023, the fitness industry is one of the most competitive ones out there. Still, numerous sub-niches within the marketplace allow fitness business owners to identify their target audience based on the type of services they provide and then try to position themselves there. Choosing the right marketing channels, analyzing your key competitors, polishing your brand, and building your website are all paramount in that sense. The fierce competition also means that you will have to offer a unique value proposition if you want to better connect with your audience. It’s a rocky road but you can still reach the top if you stick to the right business plan and make sure to implement the proper digital marketing strategy consistently.
Do you think we forgot to mention something? Have you already tried using some of these? Do you have a marketing plan you stick to? If the answer is yes, how does it work for you? Tell us all about it below!