Business growth

Effective Digital Marketing Strategies to Promote Personal Training

Effective Digital Marketing Strategies to Promote Personal Training

The most powerful tool to promote personal training services that you offer is to create an effective digital marketing strategy. Since we went through a hard period caused by the covid-19 pandemic, many businesses suffered and even had to close their premises. The ones who managed to survive the hard times now struggle to get more clients as personal trainers, and since most people started exercising from their homes there isn’t a better place to reach them than online.


No matter if you have been in the fitness business for a while, or you have just started, effective digital marketing strategies to promote your business are something you shouldn’t neglect. There are many different ways to improve your digital marketing strategy, and in case you still don’t know where to start, the tips we will share with you might help.


Define Your Target Audience


The first thing you have to do is to learn more about who your clients are. You will need to know their age, interests, gender, what is their level of fitness, are they retired, stay-at-home parents or they have a full-time job, as well as what genders are they. Only then you will be able to build your ideal client profile and find the best ways to reach them.


To make things a bit more clear, this can help you define the time when your online campaigns should start. For example, in case that your target audience are full-time working individuals, you will want to serve the ads for your training program in the evening hours when they are at home, relaxing and browsing the internet. This will help you stand out from your competitors because by defining your target audience you will know which types of ads and campaigns will work the best. 


Publish Blog Posts


Blog posts are an essential part of effective digital marketing strategies to promote personal training. They are a great method to attract more clients and demonstrate your knowledge of the specific fitness subjects. Blogs should be interesting and informative, and you can use them to build authority and credibility.


It is important to create a schedule and post blogs regularly, so in case you don’t have time for that, or you are not good at writing you can outsource that to professional content writers. 


Create Branded Landing Page and a Website


There is no better way to make your fitness business look trustworthy than to have a branded landing page and a website. A landing page can be used in your digital marketing strategy to attract more visitors to your website, but you can also use it to present your branded app for personal trainers or to share important information like the types of programs you offer, price range, and other. 


As the name says, your landing page and website should be branded which means they must reflect the personality of your brand. That is the only way to achieve desired results and raise awareness about the coaching you offer, so we suggest you don’t experiment with ready-made solutions. 


Set Up a Social Media Page


As the list of your clients is growing they will look for ways to engage with you and select the ones that are most convenient for them. Creating a business profile on social media for your training will allow you to inform them about all the activities and updates more easily. 


All you have to do is to select the social media platforms where your target audience is present and make sure that your profile reflects your brand the same way as it does on your business landing page and a website. No matter if you are already using Instagram, Facebook, Twitter, Linked In, or some other network and you need to polish it a little, or you are new in this, social media rebranding might help.


Improve Your Local SEO


When people start to look for a personal trainer, they will automatically start searching for someone who is closest to them, so make sure that you are registered at Google My business. This is important because most of the men and women who are looking for fitness services will type ‘personal trainer near me’ into Google.


By improving your local SEO you will desire that your business will appear in the search results.


Offer Clients Something That Will Encourage Them to Take the Action


Give your potential clients to try out the online personal training you offer by providing a free trial. You can offer this to every person, or you can create a limited offer within a specified time frame, or for a particular number of people. 


Allowing people to try out your services without having to pay for them will make your business look more credible, and that will make them trust you more. 


Post Guests Blogs on High-Authority Sites


No matter if you’re at the beginning of your online presence, or you have a solid reputation in the digital world, posting guest posts on high-authority sites is always a good idea. All you have to do is to reach out to a fitness blog or another publisher that covers the topics from your industry.


Keep in mind that your guest post should include a link that will lead the readers to your website where they will be able to learn more about the personal training you provide.


Don’t Hesitate to Ask For a Help


Effective digital marketing strategies to promote personal training require time and energy, and you can easily get overwhelmed by this entire process. That is why it is important to be patient and take one step at a time.


In case you can’t handle this on your own, you can always count on help from professionals who can provide complete digital marketing solutions for your fitness business. Lean On Digital is the type of company that offers custom branded software for personal trainers as well as a complex set of other digital marketing solutions that will help you promote your business in the best way possible.

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